Privacy policy

PRIVACY POLICY
1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is lumina-london.com. The controller responsible for processing personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

 2) DATA COLLECTION WHEN VISITING OUR WEBSITE

    When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which are technically necessary for us to display the website to you:

      • Our visited website
      • Date and time at the time of access
      • Amount of data sent in bytes Source/reference from which you came to the site
      • Used browser
      • Used operating system
      • Used IP address (if applicable: in anonymized form)
      The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are specific indications of illegal use.
      3) COOKIES
      To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
      Some cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out either for the execution of the contract in accordance with Art. 6 para. 1 lit. b GDPR or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the optimal functionality of the website as well as a customer-friendly and effective design of the site visit.
      We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies (third-party cookies) are also stored on your hard drive when you visit our website. If we collaborate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in each case within the following paragraphs.
      Please note that you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers at the following links:
      Internet Explorer:https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
      Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
      Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
      Safari: https://support.apple.com/kb/ph21411?locale=de_DE
      Opera: https://help.opera.com/en/latest/web-preferences/#cookies
      Please note that if you do not accept cookies, the funtionality of our Website may be restricted.
      4) Contact us
      As part of contacting us (e.g., via contact form or email), personal data is collected. The data collected when using a contact form is evident from the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6 (1) lit. f GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted after your request has been fully processed, provided that the circumstances indicate that the matter in question has been conclusively resolved and no statutory retention obligations conflict with this
      5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING
      In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the purpose of executing a contract or when opening a customer account. The specific data collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the address of the controller mentioned above. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by our side, about which we inform you below.
      6) USE OF YOUR DATA FOR DIRECT ADVERTISING
      6.1 Subscription to our email newsletter

      If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing any additional data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will not send you an email newsletter unless you explicitly confirm to us that you consent to the newsletter being sent. We will then send you a confirmation email, in which you will be asked to confirm that you wish to receive newsletters by clicking on a corresponding link.

      By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address as entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data in a manner that is legally permitted and about which we inform you in this statement.

      By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address as entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data in a manner that is legally permitted and about which we inform you in this statement.

       6.2 Sending the email newsletter to existing customers

      If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. For this, we do not need to obtain a separate consent from you.

      The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You have the right to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the controller mentioned at the beginning. For this, you will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

       7) DATA PROCESSING FOR ORDER PROCESSING

       7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. Your payment data will be passed on to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

       7.2 Use of Payment Service Providers (Payment Service Providers)

      -PayPal

      When paying via PayPal, credit card via PayPal, direct debit via PayPal or, if offered, "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as it is necessary for the payment processing.

      PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or, if offered, "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit check may include probability values (so-called score values). To the extent that score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical method. Address data, among other factors, but not exclusively, are included in the calculation of the score values. For further information on data protection, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing. 

      8) CONTACT FOR REMINDER OF REVIEWS

      Internal reminder for reviews (not sent by a customer review system)

      We use your email address to send you a one-time reminder to leave a review of your order for the review system we use, provided that you have given us your explicit consent for this during or after your order in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time by sending a message to the data controller responsible for processing.

       9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

      9.1 Facebook Plugins with Shariff Solution

      Special additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.

      Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

      To increase the protection of your data when visiting our website, these buttons are not integrated as plugins without restriction, but only using an HTML link on the page. This type of integration ensures that when you visit a page of our website containing such buttons, no connection is made to Facebook's servers. When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (possibly after entering your login data).

      Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the level of data protection applicable in the EU.

      For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php

       9.2 Google+ Plugins as Shariff Solution

      Our website uses so-called social plugins ("plugins") of the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

      To increase the protection of your data when visiting our website, these buttons are not integrated as plugins without restriction, but only using an HTML link on the page. This type of integration ensures that when you visit a page of our website containing such buttons, no connection is made to Google+'s servers. When you click on the button, a new browser window opens and calls up the Google+ page, where you can interact with the plugins there (possibly after entering your login data).

      Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the level of data protection applicable in the EU.

      For the purpose and scope of data collection and the further processing and use of data by Google, as well as your related rights and options for protecting your privacy, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/

       9.3 Instagram Plugin as Shariff Solution

      On our website, so-called social plugins ("plugins") of the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram"), are used.

      To increase the protection of your data when visiting our website, these buttons are not integrated as plugins without restriction, but only using an HTML link on the page. This type of integration ensures that when you visit a page of our website containing such buttons, no connection is made to Instagram's servers. When you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins there (possibly after entering your login data).

      Instagram LLC., based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the level of data protection applicable in the EU.

      For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

       10) ONLINE MARKETING

      10.1 DoubleClick by Google

      This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

      DoubleClick uses cookies to display ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google collects which ads are displayed in which browser via a cookie ID and can thus prevent them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

      In addition, DoubleClick can use cookie IDs to record conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

      Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address.

      If you wish to opt out of this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, although this setting will be deleted when you delete your cookies. Alternatively, you can inform yourself about setting cookies and make settings at the Digital Advertising Alliance website www.aboutads.info. Finally, you can set your browser to notify you about setting cookies and decide individually whether to accept them or exclude them for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

      Google LLC, based in the USA, is certified under the US-European Privacy Shield Agreement, ensuring compliance with the level of data protection applicable in the EU.

      For further information on the privacy policies of DoubleClick by Google, please visit the following internet address: https://www.google.de/policies/privacy/

       10.2 Use of Google AdWords Conversion Tracking

      This website utilizes the online advertising program "Google AdWords" and, within Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers through advertising materials (so-called Google AdWords) on external websites. In relation to the data of advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

      The conversion tracking cookie is set when a user clicks on a Google AdWords advertisement. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of AdWords customers. The information collected by the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can block this usage by disabling the Google conversion tracking cookie via your internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.

      Google LLC, based in the USA, is certified under the US-European Privacy Shield Agreement, ensuring compliance with the level of data protection applicable in the EU.

      For further information on Google's privacy policies, please visit the following internet address: https://www.google.de/policies/privacy/

      You can permanently deactivate cookies for ad preferences by preventing them through appropriate settings in your browser software or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en

      Please note that certain functions of this website may not be available or may be restricted if you have disabled the use of cookies.

      11) WEB ANALYSIS SERVICES Google (Universal) Analytics

      Google Universal Analytics

      - Google Universal Analytics

      This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address, which is however, truncated using the "_anonymizeIp()" extension so that it can't be directly associated with you) is usually transmitted to a Google server in the USA and stored there.

      This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and excludes direct personal reference. By means of this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to a server in the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

      On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website usage and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

      You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that if you do this, you may not be able to use all the features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

      Alternatively, you can click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Google Analytics Opt-out

      Google LLC, based in the USA, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU.

      This website also uses Google Analytics for cross-device analysis of visitor traffic, which is carried out via a user ID. When you first visit a page, a unique, permanent, and anonymized ID is assigned to the user, which is set across devices. This allows interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit any such data to Google.

      You can object to the collection and storage of data via the user ID at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, for example, in a different browser or on your mobile device.

      You can deactivate this using a browser plug-in from Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, you can click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Google Analytics Opt-out

      Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

       12) RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING

      Facebook Custom Audience via Pixel Method This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). In the event of explicit consent, this allows the behavior of users to be tracked after they these one Facebook ad seen or clicked on. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising efforts. The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of users. However, Facebook stores and processes the data, enabling a connection to the respective user profile, and Facebook may use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/).

       

      You can enable Facebook and its partners to display ads on and off Facebook. Additionally, a cookie may be stored on your computer for these purposes. These processing operations only occur with the express consent according to Art. 6 para. 1 lit. a GDPR. Consent to the use of the Facebook pixel may only be given by users who are older than 13 years. If you are younger, we ask you to seek permission from your parents. Facebook Inc., based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU. To disable the use of cookies on your computer, you can adjust your internet browser settings to prevent cookies from being stored on your computer in the future or to delete already stored cookies. However, disabling all cookies may result in some features on our websites not being able to be executed. You can also disable the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

      Google AdWords Remarketing Our website uses the features of Google AdWords Remarketing, which enables us to advertise for this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you have visited. The processing is carried out based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR. Further data processing only takes place if you have consented to Google linking your internet and app browser history to your Google account and using information from your Google account to personalize ads that you view on the web. If you are logged in to Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. Your personal data is temporarily linked by Google with Google Analytics data to create target groups. You can permanently deactivate the setting of cookies for advertising preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/ Alternatively, you can find out about setting cookies and make settings regarding them at the Digital Advertising Alliance website at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and decide on them individually or exclude the acceptance of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be restricted. Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU. For more information and privacy policies regarding advertising and Google, you can view them here: https://www.google.com/policies/technologies/ads/

       13) RIGHTS OF THE DATA SUBJECT

      13.1 The applicable data protection law grants you comprehensive rights to the controller regarding the processing of your personal data.

       

      Rights of Data Subjects (Information and Intervention Rights), which we hereby inform you about:

      Right to information according to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, in particular, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if they were not collected by us from you, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing, and your right to be informed of the guarantees pursuant to Art. 46 GDPR in the event of the transfer of your data to third countries; Right to rectification according to Art. 16 GDPR: You have the right to immediate rectification of inaccurate data concerning you and/or completion of incomplete data stored by us; Right to erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Art. 17 para. 1 GDPR are met. However, this right does not exist, in particular, if processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest, or to assert, exercise or defend legal claims; Right to restriction of processing according to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data contested by you is being verified, if you refuse the deletion of your data due to unlawful processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need these data after achieving the purpose or if you have objected to reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail; Right to information according to Art. 19 GDPR: If you have exercised your right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients. Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transmission to another controller, to the extent that this is technically feasible; Right to revoke consent given in accordance with Art. 7 para. 3 GDPR: You have the right to revoke consent to the processing of data given once at any time for the future. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. The legality of the processing carried out on the basis of the consent until the revocation is not affected by the revocation of consent; Right to lodge a complaint according to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

       13.2 Right to Object

      IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

      IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

      IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

      IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

       14) DURATION OF STORAGE OF PERSONAL DATA

      The duration of the storage of personal data is based on the respective statutory retention period (e.g., commercial and tax retention periods). After the expiry of the period, the relevant data will be routinely deleted, provided that they are no longer required for the fulfillment of the contract or for initiating a contract and/or there is no longer a legitimate interest on our part in continuing to store them.